India Post Payments Bank (IPPB) has launched WhatsApp Banking Services in partnership with Airtel, enabling IPPB customers to access banking services on their mobile phones. The service will enhance the Indian Government’s Digital India mission by providing banking services to citizens pan-India in their preferred language.
What are the features of IPPB WhatsApp Banking?
The newly launched IPPB WhatsApp Banking channel will enable customers to access banking services on their mobile phones. The customers can seamlessly connect with the bank on WhatsApp and avail a host of banking services such as:
i) Doorstep service requests;
ii) Locating the nearest Post Office; and much more.
The Airtel-IPPB WhatsApp Banking solution is also working on building multi-language support to offer added convenience to customers, especially those residing in rural areas.
What is the aim of the Government behind the launch of IPPB WhatsApp Banking?
The Indian Government’s goal is to bring digital and financial inclusion to citizens in their language. With the launch of IPPB WhatsApp Banking, customers residing in remote areas can easily access banking services in their preferred language. The addition of the WhatsApp messaging channel will also increase customer accessibility to connect with the bank, furthering the Digital India mission.
How is Airtel contributing to the success of IPPB WhatsApp Banking?
Airtel has been working with IPPB to deliver as many as 250 million messages per month to the bank’s customers, a significant number of whom are located in tier 2, 3 cities and mofussil towns. With the addition of the WhatsApp messaging channel, Airtel will enable a two-way communication between the bank and their customers. Airtel IQ is a robust, intuitive and secure cloud communication suite.
What are the future plans of IPPB and Airtel IQ?
The IPPB and Airtel IQ are working towards further integrating a LIVE interactive customer support agent into the WhatsApp solution. The feature will allow customers to access 24X7 support and quickly resolve their queries. The companies promise to continue delivering customer-centric solutions that offer greater convenience to customers.
Conclusion
India Post Payments Bank’s partnership with Airtel to launch WhatsApp Banking Services is a significant step towards bringing digital and financial inclusion to citizens in India. The service will enable IPPB customers to access banking services on their mobile phones, thus increasing customer accessibility and furthering the Government’s Digital India mission. The addition of the WhatsApp messaging channel will provide a seamless banking experience to customers, offering them quick resolutions for their queries.